Feld Entertainment
Feld Entertainment - the world’s largest live family entertainment company - engaged The Trias Group to build brand consideration while enhancing sponsorship and ticket sales revenue in the Southern California Latino market.
Ringling Bros. and Barnum & Bailey Circus
July/August
STAPLES Center & HONDA Center
250,000 expected attendance
Disney On Ice - Princess Wishes
December/January
STAPLES Center, HONDA Center, LA Sports Arena, Long Beach Sports Arena
175,000 expected attendance
Trias Group Services Provided
Sponsorship- Develop program ideas
- Develop sponsorship package, target partners and pitch deals
- Supervise sponsorship development and cross promotion between Feld, local media, and local retailers.
- Assist in execution of sponsorship program.
- Assist promoter in the planning, negotiation and placement of all Hispanic promotional spots to generate stronger agreements with Hispanic media partners.
- Secure third party partners for media promotions
- Explore unique opportunities and promotions to reach the Hispanic market
- Coordination of Hispanic grass roots campaign
- Develop strategic partnerships
- Program coordination with local non-profit organizations, schools, etc.
- Seek out untapped group sales avenues